Episode #1, 15 May 2022
Recording not available.
In this first episode of Get Better Outcomes, Faisal and Faizan talked about:
@evernote@microacquire
https://leanstack.com/lean-canvas
Other Helpful tools: https://jamboard.google.comhttps://mymind.com
Learn in Rupees, Earn in Dollars(EID)
Quick Trick 4 unlocking instant value vs. building from scratch
How? Use @GetChikoo
1)Look for unoptimized offline biz that need to go n grow online
2)Partner with them,1000s to choose from
3)Bring your online sales/growth game to their offline ops game
5)Be a Scaler vs Builder
It's a simple thesis. Not every one can or should build
But many digitally native entrepreneurs know how to scale
Offline biz don't know the power of online
Invest in their outcomes & take a %age of growth to make money
Use the pre-built stack @GetChikoo
Its a tough economic cycle
Offline biz can barely keep the lights on let alone invest to scale online, something they don't understand
If you are a growth marketer who understands A/B testing, hone in 1 product
Test the traction
No-one will say NO to new sales
Its pay to play
How does it work?
You pay, to play with adding new sales to their brand/product/business/service
They focus on delivery
You focus on growth
Agree upfront on the share of net new sales
Every one wins when you scale & add online customer acquisition
Play to your strengths
You can start in your spare time
With small ad budgets sub 5000PKR
When you figure out your funnel for the product on offer
Invest more
Every one wins
Most importantly small biz, that don't have access to digital/performance marketing
Key is to agree to term at the onset
Every one who has the digital skills can try with small ticket investments
Don't wait
Test your skills locally before you go global
The learnings can be translated any where
Will you bet on your self?
This is an opportunity to build a biz you always wanted to, with low risk
In the end you miss all the shots you don't take.
Bet on your self by helping Pakistani SMEs go online